Services built around you

What it is: Before a single session is planned or a single promotional email goes out, I define what your event actually stands for and why it matters to the people you need in the room.

What I do: I start by understanding your organisation's goals, your audience and the landscape of comparable events in your field. Through a structured discovery process with your team, I identify the angle that makes your event distinct, credible and worth attending.

What you get: A clear, concise positioning brief: your event's core positioning statement, target audience definition, competitive differentiation and key messaging pillars. This becomes the reference point for everything that follows: programme design, marketing and sponsor conversations all align to it, so your event tells one consistent story from the first announcement to the closing session.

What it is: Every event serves multiple, sometimes competing, interests: the organisation's, the attendees', the sponsors'. I make those goals explicit before planning begins, so success can actually be measured instead of assumed.

What I do: I work with you to define concrete goals across three dimensions: organisational (brand, membership, revenue, advocacy, network-building), attendee (learning, connection, career value) and sponsor (visibility, leads, relationship-building). For each, I agree on 2-3 measurable indicators of success up front.

What you get: A goals-and-KPI framework: a short document mapping each stakeholder's goals to specific, trackable metrics, agreed before the event so results can be evaluated against real targets afterward.

What it is: How your event is delivered shapes everything else: cost, accessibility, energy and outcomes. I design the structural backbone of the event before content is built on top of it.

What I do: I define the delivery mode (on-site, hybrid, or online) based on your goals and audience, then design the mix of session formats (keynotes, panels, roundtables, debates, workshops, poster sessions, side events) that best serve your content and audience. Separately, I design the networking architecture: the structured and unstructured moments where real connections happen.

What you get: A structural blueprint of the event: delivery mode, session format plan, and networking design.

What it is: A plan for how your positioning and goals actually reach the people who need to hear them, before a single post is published or email sent.

What I do: Building on your event's positioning and goals, I define your key audience segments, the core messages for each, the channel mix (email, social, PR, partnerships) and a timeline that builds momentum toward the event.

What you get: A communication plan: audience segmentation, messaging framework, channel strategy, and timeline, ready for your team to execute, my Marketing & Promotion module to execute, or a mix of both.

What it is: The design of what sponsors actually get, and why it's worth paying for, built before any outreach begins.

What I do: I define your sponsorship tiers, the value proposition behind each and package structures that reflect real visibility and engagement opportunities (not just logo placement). This is grounded in your event's positioning and audience, so packages feel relevant to the sponsors you actually want.

What you get: A sponsorship framework: tier structure, pricing logic and package contents, ready to hand to your own team, to my Sponsorship & Partnerships module for outreach and onboarding, or to use as-is with your existing sponsor relationships.

What it is: The pricing and access logic that balances attendance goals with revenue goals, decided deliberately, not by defaulting to last year's numbers.

What I do: I define your pricing tiers (early-bird, standard, member/non-member, group rates), access levels (full event, day pass, virtual-only), and the rationale behind each, aligned to your attendance and revenue goals.

What you get: A ticketing structure: pricing tiers, access levels, and the reasoning behind them, ready to configure in your registration system.

What it is: The actual assets that tell people your event exists and why they should attend.

What I do: I create the promotional content that brings your communication strategy to life: social posts, email copy, website copy, and promotional visuals, all aligned to your event's positioning and key messages.

What you get: A ready-to-publish library of promotional content, tailored to your audience and channels.

What it is: The coordinated push that builds awareness and drives registrations over time, rather than a scattered stream of one-off posts.

What I do: I plan and run promotional campaigns on a structured timeline, building momentum from early announcement through to final-call messaging as the event approaches.

What you get: A managed campaign that runs on schedule, with consistent messaging from launch to event day.

What it is: The day-to-day running of every platform your promotion lives on.

What I do: I manage your event's presence across the agreed channels: scheduling and publishing content, monitoring engagement and inbound questions and tracking what's actually driving results.

What you get: Actively managed channels, with performance tracked so effort goes where it's working.

What it is: Finding, securing, and managing the physical infrastructure your event runs on.

What I do: I source and negotiate with venues and vendors, manage the relationships throughout the planning process and ensure every supplier delivers what was agreed, on time.

What you get: A confirmed venue and a fully managed vendor roster, with contracts and deliverables tracked on your behalf.

What it is: The coordination that keeps everything running smoothly while the event is actually happening.

What I do: I manage the operational flow of the event itself, on-site or online, coordinating timing, transitions between sessions and real-time problem-solving as issues come up.

What you get: A smoothly run event day, with logistics handled so you can focus on the content and your audience.

What it is: Management of the specific operational functions that shape the attendee experience.

What I do: I coordinate audiovisual setup, catering delivery and timing, and the check-in process while working directly with the relevant vendors and staff to ensure each runs on schedule.

What you get: Seamless technical, catering, and arrival experiences, without gaps or delays.

What it is: The help desk function that keeps attendees informed and unstuck.

What I do: I handle attendee questions and issues before and during the event: registration help, access problems, session changes, and general inquiries.

What you get: Attendees who feel supported throughout, reducing friction and last-minute confusion.

What it is: Management of the agreements that hold your vendors and suppliers accountable.

What I do: I manage vendor and supplier contracts, reviewing terms, tracking deliverables and deadlines, and ensuring obligations on both sides are met.

What you get: Vendor commitments documented and tracked, reducing risk of disputes or missed deliverables.

What it is: The technology your event runs on, chosen for your event and set up ready to use, from registration to the event app to on-site check-in.

What I do: I start from your goals, audience and budget, then compare the platforms and tools that could serve them, looking at how each one works in practice and not only at how it is presented. I select the right solutions, set them up for your event, and test everything before your attendees see it.

What you get: A tested set of event tools that fits your event and is easy for your team and participants to use, with a clear recommendation of what was chosen and why.